Playful Personas
- Description
Playful Personas is a self-initiated set built to show range without reading as a portfolio dump. WOBL anchored each character on a different geometric base, circle, square, triangle, hexagon, and gave each one a small prop that signals role, inside a shared saturation range that keeps the set coherent.
- Category
- Illustration Character Design
- Tools
-
Adobe Illustrator 
Figma
Project brief
01 What Playful Personas needed
Playful Personas is a self-initiated showcase of character designs, each with its own story and personality, meant to demonstrate the studio's range without reading as a portfolio dump.
02 How the studio approached it
WOBL designed each persona on a different geometric base to anchor the visual variety in a structural logic. Each character carried a small prop that signaled role, with the color palette shifting per character but staying within a shared saturation range.
03 What came out of it
Deliverables included a full set of persona designs with brief character bios.
