Workaholic Icon Design
- Description
GuidePax needed a custom icon set where 'workaholic' reads as a playful identity, not a clinical one, and holds its personality from a 24-pixel sidebar to a 128-pixel marketing asset. WOBL built the set on a strict grid, with a tiny recurring character interacting with select icons.
- Category
- Illustration Brand Illustration
- Tools
-
Adobe Photoshop
Project brief
01 What Workaholic Icon Design needed
GuidePax needed a custom icon set for its productivity app, where the core metaphor leaned into 'workaholic' as a playful identity rather than a clinical one. The brief asked for icons that could read at 24x24 pixels in a sidebar and at 128x128 pixels in marketing materials.
02 How the studio approached it
WOBL built the set on a strict grid, with each icon sharing a stroke weight and corner radius. The 'workaholic' character appeared in select icons as a tiny figure interacting with the object, giving the set a sense of narrative without crowding the symbol.
03 What came out of it
Deliverables included a full icon set across three sizes, plus a style guide for future additions to the set.
