Fresca Trattoria; Restaurant Branding
- Description
Fresca is a trattoria brand built around the Italian word for fresh. WOBL paired a script wordmark with a bold striped awning system, a cast of anthropomorphic vegetable characters on a sticker-sheet grid, supporting patterns, and print collateral, communicating local sourcing and warm, casual dining in one coherent identity.
- Category
- Graphic Design
- Tools
-
Adobe Illustrator 
Adobe Photoshop
Project brief
01 What Fresca Trattoria; Restaurant Branding needed
A trattoria identity has to feel hand-made without falling apart across menus, awnings, cards, and cups. The brief asked for a brand that communicates freshness and local sourcing to diners who have seen a hundred farm-to-table logos, in a market split between rustic kraft paper and corporate minimalism.
02 How the studio approached it
WOBL built the identity around a script wordmark and a two-color striped awning, then extended it with a cast of vegetable characters drawn as a sticker sheet. Supporting patterns, business cards, cups, and a Gusto Autentico seal rounded out the system, with every asset sharing one palette and one drawing voice.
03 What came out of it
The system shipped as a full application set: storefront mockup, logo sketches, stationery, patterns, the seal, cups, and menu collateral. On Behance it second strongest engagement in this pack, driven by the storefront hero image.
Shows the brand living in print and photography.
