Kumi: The Fun & Engaging Learning App
- Description
Kumi is an English learning app for children that needed a character system appealing to kids without reading as babyish to the parents downloading it. WOBL designed a guide character with a small, expressive range, plus a cast of secondary characters that appear at different lesson stages.
- Category
- Game Design
- Tools
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Adobe Illustrator 
Figma
Project brief
01 What Kumi: The Fun & Engaging Learning App needed
Kumi is an English learning app for children, designed to make language acquisition feel like play. The brief asked for a character-led visual system that could carry the app's identity across onboarding, lesson screens, and reward moments.
02 How the studio approached it
WOBL designed Kumi as a guide character with a soft, geometric silhouette and a small set of expressions covering curiosity, encouragement, and celebration, alongside a cast of secondary characters that appeared at different lesson stages.
03 What came out of it
Deliverables included the Kumi character design, secondary character set, expression sheets, and lesson UI asset kit.
